.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, when accustomed to getting billions in venture capital each year, have raised virtually $360 million so far this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That slowdown is because of market concentration, increased governing pressures, as well as economic uncertainties.ADWEEK talked to 5 VCs who remain to acquire adtech firms, regardless of these difficulties, concerning what they are searching for and what they avoid. Probably unsurprisingly, these clients are targeting opportunities in privacy-focused technologies as well as industry-specific regions including linked television.